Boutique software studio
We design, build, and run AI‑native products.
New XP is a boutique software studio. We operate our own software ventures and bring the same execution to yours.
Services
One senior team across the whole arc: idea, launch, growth.
Most engagements start with a build and grow into an operating partnership. Each service below has its own deep dive.
Product build, 0 to 100
Design, engineer, and launch a product end to end. One senior team owns the whole arc, from the first architecture decision to real users in production.
Fixed scope or milestone based. Weekly demos of working software, and you talk directly to the people building it.
Go deeper →- ✓Product strategy and UXPositioning, user flows, and interface design decided with you, not presented to you.
- ✓Architecture and full-stack engineeringTypeScript, Next.js, Supabase as the default stack, and whatever the problem actually needs.
- ✓AI built for productionAgents, retrieval, and LLM features with evals, guardrails, and cost budgets, only where they earn their place.
- ✓Launch and operationDeployment, monitoring, analytics, and iteration after launch. We do not disappear at handover.
- ✓Certification-ready foundationsControls aligned to SOC 2 and ISO 27001 expectations from the first commit.
Fractional product & AI leadership
An interim CPO, CTO, or head of AI, embedded in your team on retainer. Senior judgment without the full-time hire.
- Roadmap and prioritization owned end to end
- Build-versus-buy and vendor decisions
- Hiring plans and technical interviews
- An AI strategy your team can actually execute
AI integration & automation
Add AI to a business that already works. Agents, LLM features, and workflow automation wired into your product and your operations.
- Use-case audit, ranked by return not novelty
- Production agents and LLM features with evals and guardrails
- Workflow automation across your existing stack
- Cost and latency budgets enforced from day one
Strategy, audits & advisory
Clear recommendations from people who build. We put our name on findings, not on slide counts.
- Technical due diligence for investors and acquirers
- Architecture and code audits with a prioritized fix list
- Security posture and compliance-gap reviews
- Product and go-to-market strategy grounded in what can ship
Growth & marketing consulting
Turn a built product into traction. We market our own ventures, so this is practice, not theory.
- Positioning and messaging that survives contact with buyers
- A marketing site built to convert, not to decorate
- Content and distribution engines you can sustain
- Funnel instrumentation, then iteration on real numbers
Process
How an engagement runs.
Scope
A short paid discovery. We map the problem, cut scope to what matters, and commit to a plan with real dates.
You get a build plan, an architecture sketch, and a fixed quote.
Build
Weekly demos of working software, not status decks. Scope changes are negotiated in the open.
You get a staging URL that improves every week.
Launch
Security review, performance pass, analytics wired, rollback ready. We ship it the way we ship our own.
You get a production launch you can stand behind.
Run
We stay on for monitoring and iteration informed by real usage, or we hand over cleanly to your team.
You get an operated product, or a handover with nothing hidden.
Compliance
Certification-ready from the first commit.
Most teams bolt security on when a big customer asks. We build to SOC 2, ISO 27001, and GDPR expectations from day one, because retrofitting trust is the most expensive way to earn it.
This is practiced, not promised. We build compliance software and run security assessments for clients, and the same discipline goes into every build.
- ✓Access control and least privilege by default
- ✓Row-level security and server-side authorization, never client-side checks
- ✓Audit trails on sensitive actions
- ✓Encryption in transit and at rest
- ✓Dependency and secret hygiene reviewed before every ship
- ✓GDPR-grade data handling, including erasure paths
Principles
Why founders pick us over an agency.
Operator-built
We ship and run our own products. When we make a call on your build, it comes from operating software in production, not from a framework slide.
Aligned incentives
In the right cases we co-build and take equity rather than just billing hours. We do well when you do well.
Direct founder access
No account managers, no handoffs. The people you talk to are the people who design, build, and decide.
Small and senior
A deliberately small team, expanded with vetted specialists per project. Nothing gets passed to a junior bench.
Work
We run what we build.
Our own ventures and properties, live in production right now. The full case-study index is on the Work page.
Have something worth building?
Tell us what you are trying to ship. We will tell you honestly whether we are the right team for it.
or write to hello@newxp.co