The Lab
The Lab.
The products, properties, and public tools we build and run for ourselves. This is where our opinions get tested before they reach client work.
Properties we run.
AgenticBrief
LiveBriefings and decision support for AI-era leaders. Our flagship owned property.
Visit →Ultrademo
LivePoint an AI agent at your app and get a narrated demo video. Open-source skill today, app on the way.
Visit →Newsletter
In progressAI developments that matter to operators, in one brief you can read between meetings.
Coming back soonAI tools directory
Coming soonA curated, searchable listing of AI tools that are actually worth adopting, with honest notes.
In the queuePrompt library
Coming soonOur internal library of production-tested prompts, opened up and made browsable.
In the queueAI video course & copilot
PlannedA hands-on course and companion tool for AI video generation, from prompt to publish.
PlannedPublic skills.
Free, open tools we publish for the community. Each one comes from a job we needed done ourselves.
Ultrademo skill
Records your app, drafts the script, and renders a narrated MP4 demo video. Runs entirely on your machine, so your credentials and data never leave your environment.
SaaS Idea Validator
A Claude skill that pressure-tests a software idea against real market evidence, scores it across eight dimensions, and returns a GO, PIVOT, or NO-GO report you can share.